hammond manufacturing blog

Hammond Mfg Announces New Brand for Economy Product Line

Hammond Manufacturing 2/7/2012

RACK BASICSGUELPH, ON - Hammond Manufacturing Co. Ltd. (TSX: HMM.A) - The next time you are heading to your favourite DataComm distributor to purchase a Hammond Rack or Cabinet, you may notice a new line of products offered by Hammond. Hammond’s new line of rack and cabinets named RACK BASICS will offer contractors with a quality economy option at a competitive price.

Why the change?  "Distributors and contractors are used Hammond’s high quality products; however, we have seen the need for a product line that meets the basic contractors need both in price and quality. Think of it similar to the off-brand product you would find in a grocery store,” said Scott Hammond, DCI Product Specialist at Hammond.

The new RACK BASICS logo includes lime green, white and black colors. "We wanted to offer a fresh new look for the brand, making it easy to distinguish the RACK BASICS brand from that of our Hammond line," said Hammond.

RACK BASICS products are available through all Hammond Mfg Distributors in Canada. The current RACK BASICS product line includes wallmounts (SWCC, WMC and FWB) and server cabinets (DC200). Our latest introduction to the RACK BASICS brand is the RB-2P77 economy 2-Post Open Frame Rack. “Our new RB-2P77 economy 2-Post rack is directly comparable to the heavy duty offering of our competition,” said Hammond. “The RB-2P77 has already seen interest by a number of distributors, contractors and end-users. It is in stock and priced to sell.

Hammond Manufacturing first introduced a 2-post rack to Canadians in 1935. Since then Hammond has been an innovator in the data communication industry.

To learn more about the RACK BASICS products line, please visit: http://www.rackbasics.com 

About Hammond Manufacturing
Hammond Manufacturing Co. Ltd. first began as a manufacturer of tube-driven radios and amplifiers in 1917. Today Hammond is today a leading designer, manufacturer and marketer of communication infrastructure, electrical and electronic products.

Hammond products are widely used in many different applications and have been recognized as a brand that designs and manufactures their products to be durable and long-lasting.

Hammond offers a diverse product line that includes electrical and electronic enclosures, power outlet strips, electronic transformers as well as rack and cabinet solutions and accessories for the small to medium home/office, office and data center.

Hammond is a publicly held company (TSX: HMM.A) headquartered in Guelph, Ontario, Canada with offices located in four countries, including major facilities in Canada, USA, and Europe. Hammond products are sold and supported through a worldwide network of authorized Hammond partners as well as electrical and electronic contractors.